Below you'll find a list of all posts that have been categorized as “Marketing Blog”
Say goodbye to the dread that often comes with speaking in public. Among many people’s worst fears, this “task” should be considered more of an opportunity to get your point across, share your views and promote your business or brand. An article on Forbes by Kathy Caprino, gives perspective on stepping behind the podium and delivering a presentation she calls …
Once you’ve established yourself in the blogging universe, the next step is to gain a loyal readership community. The key is to spread your content to as many people, websites, and sources as possible, and the first step to this is writing viral content. Certain types of posts tend to spread more than others: Controversial/timely posts discussing a current topic (i.e. reader …
Blogging has morphed into something with great potential. In the 1990’s, it began more as a way to express personal commentary — a visual diary — but today is being used for many other things. Unlike other social media, blogging offers an informal way to interact with customers on a more personal level. Customers can interact with your posts and …
Imagine a future in which time and space are one. You create something in one locale and it appears instantaneously in another. Not just teleporting, but existing in two separate places at the same time. Sounds like science fiction, right? Like something from an episode of Star Trek? Actually, isn’t science fiction, and it isn’t the future. It’s reality…and it …
When it comes to branding, the importance of leveraging your personal brand – both in person and online – cannot be underestimated. Consider the advice from these branding professionals as food for thought: “Personal branding is how we define ourselves in the workspace while at the same time, incorporating the personal elements that make us who we are.” — Dawn …
When it comes to business networking — there is more than one avenue to consider. As Ivan Misner, Ph.D. writes in the hallmark business networking book ‘Networking Like a Pro: Turning Contacts into Connections,’ there are four streams that can be utilized in your networking river. Just as a business consists of multiple facets to operate and reach success, so should …
Millennials are the leaders of the future. It’s often all too easy to find criticism against the Millennial generation – from them being too young or too wired with technology. Stereotypes about the millennial generation (roughly those born between 1980 and 2005) are abound, but don’t let them deter you from doing business with some of the brightest minds and …
Going viral. It’s every blogger and entrepreneur’s dream. But what does “going viral” really mean? And how is it done? Viral is the shortened term, but really this trend is considered “viral marketing,” according to the Merriam-Webster dictionary. VIRAL MARKETING : marketing designed to disseminate information (as about a new product) very rapidly by making it likely to be passed …
When it comes to attracting traffic to your website – content is key. But the addition of search engine optimization (SEO) to that content makes a world of difference as to whether big search engines, such as Google.com, will find your website, according to HowStuffWorks.com. SEO is the “art or science of gaining top search engine placement for relevant keyword …
Everyone is using social media. If you’re not, you’re missing out. With the hype over social media marketing abound, it’s easy to feel left out and intimidated by new technology. But don’t let that feeling overwhelm you. There are easy ways to integrate your professional work into an online presence. First, clear the air about social media and dispel the …
